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What is advertising (or any commercial communication) but an effort to get your
story across? You need to explain how your product is unique and how it benefits
a customer… make prospective employees understand why it’s good to work for you…
persuade people to contribute to your charitable cause…
If you want people to respond to your agenda, you must make your story clear and
dramatic. What better person to tell your story than a novelist?
Floyd Kemske, the proprietor of Thirdlion.com and a successful novelist, also happens
to be one of the country’s top writers of direct marketing copy. He is co-author
of the premier textbook on the subject, Write On Target.
He is also the creative director of Baier Stein Direct, an advertising agency
that focuses on producing effective copy for all kinds of direct marketing applications.
Floyd’s talent has been turned to account in marketing magazine subscriptions, charitable
causes, insurance, and many kinds of business-to-business services. He has been writing
direct marketing copy professionally for nearly a decade!
To see samples of Floyd’s direct marketing work and find out how you can put his
storytelling skills to work for you, visit the Baier Stein Direct website: http://www.directcopy.com.
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